Massage therapy software is an administrative solution built to help practices streamline task and scheduling management. By investing in such a solution, you’ll reduce your workload by automating tedious administrative tasks and benefit from increased productivity levels. Plus, it will leave you more time to connect with your customers and grow your business.

To help you decide what massage therapy software your business should invest in, this guide will cover the following information:

• 13 best massage therapy software solutions
• Why use massage therapy software?
• 7 essential features of massage therapy software

With the right massage therapy software, you’ll be able to spend more time making clients feel comfortable and less time managing background tasks.

13 best massage therapy software solutions

Whether you’re a massage therapist just starting your practice or a seasoned professional with a small team, you can benefit from investing in massage therapy software. However, when you think about the multitude of options, you might feel overwhelmed.

We’re here to help—we’ll cover the top 13 best massage therapy solutions and what you can expect from purchasing each one. Let’s begin!

1. MassageBook

Often, massage therapy software is created for a variety of different wellness businesses, such as yoga studios, salons, and spas. Massage clinics are just one of the businesses that these solutions serve. MassageBook is different: it was created specifically for independent massage therapists, by a former massage therapist. That’s how you know that our software is tailored to your needs.

Our mission is to find massage professionals who want to run their own independent businesses, teach them how to grow the practice of their dreams, provide them with the software tools they need, and then let them focus on doing what they love—helping people feel better.

All new accounts with MassageBook receive a free 30-day trial of Amplify, our premium package (featuring email marketing campaigns, gift certificates, real-time in-app chat support, and more). After that, you must pay for any plan to continue, with costs ranging from $20 to $50 a month. Plus, we offer discounted pricing to members of the American Massage Therapy Association (AMTA) and the Associated Bodywork & Massage Professionals (ABMP) organizations.

Why we love MassageBook software

MassageBook is the complete solution for managing and expanding your massage practice. With our tools, you’ll experience unparalleled ease in scheduling, superior client retention capabilities, and significant revenue growth opportunities.

As we’ve grown, we’ve only added more integrated tools and resources to make every step of operating your practice easier. Our top massage therapy software features include:

• Streamlined booking. MassageBook’s Scheduling capability simplifies your day-to-day by making it easy to accept online bookings and manage your availability. It syncs with your Google Calendar so you have a single, complete view of your scheduled events. Plus, you can integrate our online booking feature with your website so clients can book and manage appointments online with no fuss.
• Customizable intake forms. Reduce your time spent managing and organizing paperwork with our digital intake forms, customizable to the exact needs of your practice. Your clients can complete these forms before their appointments to help you prepare, start sessions faster, and provide top-notch service.
• Digital SOAP notes. MassageBook offers secure digital SOAP notes to help you save time and keep your client records organized. Use our free feature to create as many notes as you like, or purchase our premium version to annotate anatomical drawings.
• Marketing tools. Attract new clients and increase repeat visits with our marketing features. Create and send effective emails with our library of email templates, increase your gift certificate sales with our seamless system, and generate promotion offers to get clients in the door.
• Website builder. Use MassageBook’s website builder to create a professionally designed business website that’s easy to update and manage. You can use your existing website name, and we create a website that’s optimized to boost your rankings on Google and other search engines. Plus, if you’re looking for new clients, you can list your website in the MassageBook Directory, a unique feature that helps potential clients discover your practice!
• Secure payment options. With our massage therapy software solution, you’ll be able to accept secure online payments. This includes all types of credit cards, even Health Savings Account (HSA) and Flexible Savings Account (FSA) cards. And, with MassageBook’s accounting integration, you can connect scheduling, billing, and client histories to keep your financial records organized.
• Client database. MassageBook provides a database for you to track client-specific information, including appointment history, contact information, messages, SOAP notes, intake forms, and accounting records. By storing this information in a single location, you can efficiently access your notes and use them to grow your regular client base.
• Outcall bookings. For massage therapists willing to bring their services to the client, our software solution takes complex outcall booking criteria into account to help you create these appointments without worry. We’ll consider location, driving distance, downtime between outcall appointments, and more to help you create a realistic schedule that works for you.
• Memberships. Some clients will book more frequently than others. For those clients, a membership plan allows them to pay upfront for a number of specified services per month. Then they’ll book their appointments directly through your website. With our software solution, you can create custom membership plans and automate billing for seamless client management.

We also provide a mobile app version of MassageBook software. MassageBook Manager gives you the freedom to run your practice while on the go. Whether you’re having a busy day or on an outcall booking, you can easily access your calendar, jot down SOAP notes, and review intake forms at a glance. Our app streamlines everything from scheduling to payment, allowing you to enjoy a better massage practice management experience.

2. ClinicSense

ClinicSense is a massage therapy software solution for a variety of wellness practitioners, including massage therapists, physical therapists, occupation therapists, natural medicine practitioners, and more. It has a variety of management features, including customizable SOAP notes and forms, online scheduling capabilities, and email and SMS reminders.

In terms of pricing, ClinicSense starts at $39 a month for its “lite” features ideal for part-time practitioners. Its standard package includes features needed for full-time practitioners, including text message reminders and gift certificates, and costs $69 a month. It also offers a premium package at $99 a month, ideal for larger clinics and wellness centers. Plus, it has a 14-day free trial.

What we like about this software solution

ClinicSense will help you prevent burnout and eliminate overtime with its tools by helping you manage your administrative and business tasks. They offer unique features like:

• No-Show Guard. This feature gives you a defense against no-shows, which can cost you from $50-$150 in revenue. ClinicSense provides several optional levels of No-Show Guard to prevent the awkward phone call to a client to ask if they’re coming and empower you to charge a no-show fee if necessary.
• Kodee Marketing Assistant. Kodee is a personal marketing assistant that automatically handles client retention, requests reviews and referrals, sends birthday wishes, and helps fill your appointment book. It does this by creating and sending personalized email campaigns and messaging.

What to watch out for

ClinicSense’s lowest plan has very limited customization, making usage a challenge for some part-time practitioners with unique business needs. Additionally, its platform is not mobile-friendly, as some features are more difficult to access. Some users have also noted that they wish this solution included more robust reporting capabilities.

3. Mindbody

Developed for fitness and wellness businesses, Mindbody helps massage therapists and other wellness practitioners grow their businesses. It boasts a comprehensive consumer network and advanced tools that your practice can leverage to increase revenue and business.

Prices start at $139 a month, but contact MindBody for a quote to get an exact price. Note that it offers four different pricing packages: Starter, Accelerate, Ultimate, and Ultimate Plus.

What we like about this software solution

MindBody’s standout features include:

• Branded mobile app. Increase brand awareness and bookings with Mindbody’s branded mobile apps. MindBody’s app allows you to boost client retention and engagement by allowing clients to book and schedule appointments directly from their phones. Plus, clients can check in through the app, avoiding long front desk lines.
• Client network. The Mindbody app is one of the largest global networks of wellness lovers. By investing in this software solution, you’ll showcase your massage practice’s offerings to over 1.9 million fitness and wellness lovers, greatly expanding your reach.
• ClassPass. ClassPass is designed to give you access to a wider audience of new potential customers, helping you tap into a significant stream of revenue. Available as an add-on, MindBody guarantees that ClassPass will increase your revenue—but if you lose revenue instead, MindBody will write you a check for two times the difference.
• Messenger. Messenger is an AI-powered front desk assistant that makes sure you never miss a client. It automatically responds to missed calls, answers frequently asked questions, and helps clients book appointments.

What to watch out for

MindBody is relatively expensive, especially for smaller massage businesses or those just starting out. Additionally, some add-ons, such as the branded mobile app and Messenger, can only be purchased with higher-level packages. Users also report difficulty connecting with customer service when they have questions or issues.

4. Square Appointments

You may be familiar with Square, a platform that provides a variety of solutions for businesses of all sizes and types, from retail stores to restaurants to massage therapy practices. Its most notable offerings include Square for Retail, a point of sale and payment solution, and Square Online Store, a free eCommerce website.

However, Square also has an Appointments solution that integrates with the rest of their offerings. It’s free to use but does carry a processing fee for each transaction depending on how the client pays. Furthermore, it offers paid package options with more features. Square Appointments Plus is $29 per month and Premium is $69 per month.

What we like about this software solution

Square Appointments includes the following features:

• Scheduling. This solution allows customers to find and book massage appointments online with an easy-to-use booking website. It also offers automated email and text reminders, Google Calendar sync, waitlists, and social media integrations.
• Point of sale. From contactless payments to professional invoices, Square Appointments empowers you to accept payment in a variety of ways, streamlining your revenue generation. It will even allow your clients to pay in installments with Afterpay.
• Client management. Manage your clients with customer profiles, notes, and transaction and appointment history. Other Square integrations like Square Marketing and Square Loyalty will augment your client management, allowing you to send automated marketing campaigns and create loyalty programs.

What to watch out for

All of Square’s solutions, including Appointments, aren’t built with massage therapists in mind. Therapists using these tools may feel frustrated at the lack of support, and their needs may not be met by this one tool.

5. Vagaro

Vagaro is built for salons, spas, and fitness centers, and it is a powerful solution for massage practices. With it, you can schedule clients and staff, seamlessly process payments, manage SOAP notes, and promote your business. It also offers 24/7 live phone, chat, and email support to make your experience as smooth as possible.

To get an understanding of how this solution will work for your business, you can sign up for a free trial. Following your free trial period, Vagaro offers flexible payment options. Its individual package is $30 per month, and an additional $10 per month for each added staff member who requires calendar bookable access. If you have multiple locations, you’ll need to contact Vagaro for a custom quote.

What we like about this software solution

Some of Vagaro’s standout features include:

• Vagaro Marketplace. List your massage practice on Vagaro.com and the Vagaro app to tap into a new audience and promote your business to a greater number of potential clients. You might even get featured for additional exposure.
• Scheduling calendar. With Vagaro’s calendar feature, you can automate appointment reminders for clients and staff and require clients to provide credit card information for their appointments. Plus, you can use the waitlist function to quickly fill in any last-minute cancellations.
• EMR documentation. Ensure EMR and HIPAA compliance while managing your patient records. Create customer intake forms and SOAP notes, boost productivity with electronic patient records, and provide staff members with detailed record forms for clear communication.

What to watch out for

Vagaro is difficult to set up, with a steep learning curve for new users. Some users have also reported that the interface could be more intuitive or streamlined. Additionally, Vagaro does not offer many integrations, making it difficult to use alongside other tools your practice may have.

6. Acuity Scheduling

This software is an all-in-one appointment management and scheduling solution that adapts to any type of business. One of Acuity Scheduling’s main benefits is that it’s simple, yet powerful. To empower your scheduling activities, it also integrates with a variety of third-party apps, including Zapier, Google Analytics, Square, Stripe, and PayPal.

The price for Acuity Scheduling starts at $20 per month and goes up to $61 per month. However, if you pay annually instead of monthly, you can save 20%. And, there’s a seven-day free trial you can leverage if you’d like to see if this solution is the right one for your massage practice.

What we like about this software solution

This solution focuses on helping you do these three things:

• Control your availability 24/7. Use Acuity Scheduling to manage multiple locations and employees and encourage clients to make bookings through your business calendar.
• Organize your schedule. This massage therapy software auto-adjusts your calendar to your time zone, lets clients easily cancel and reschedule appointments, and sends automated reminders to minimize no-shows.
• Organize client information. Ask clients to fill out intake forms when they book their appointment and store that information with Acuity Scheduling, ensuring that you have everything you need to know about your clients in one place.

What to watch out for

Depending on your needs, Acuity Scheduling may lack customization options to fit their features to your massage practice. For example, some users mention that they’d like more control over the aesthetics of their booking forms and wish they could adjust the look and feel of the different custom scheduling links they create.

7. Jane

Jane’s mission is to be an ally to health practitioners. This solution wants to help small businesses as they provide care to their clients and create a thriving community of healthcare professionals.

To access Jane’s unique features, you’ll have to pay $54 per month for the base plan and $79 and $99 per month for their higher-tier plans. You also add online appointments for groups and insurance billing for an extra fee. If none of the plans suit your needs, you can get in touch with Jane’s team to ask for a custom plan, which is great for new, small, or part-time massage practices that may not need all the features offered.

What we like about this software solution

Some of Jane’s standout features include:

• Patient profiles. Patients can access their patient profiles to view upcoming appointments and previous appointments. Patients can also cancel or reschedule visits.
• Accessible charting. Massage therapists can use any device they like, whether it’s a laptop or iPad, to type, dictate, or handwrite notes into a patient’s chart. You can access your charts from anywhere with an internet connection, and even add photos and videos to ensure that clients receive the best care possible.
• Waitlist management. Customize your waitlists by adding requests with client availability and notification preferences. When there is an opening in your schedule, clients can be notified of openings that match their preferences, allowing them to get the massage they want and helping you reduce the impact of no-shows and cancellations.

What to watch out for

Although Jane offers a range of features, its fees are relatively high compared to other massage therapy software tools. Users have also noted that Jane’s booking templates lack customizability and that certain functions aren’t intuitive, making it difficult to use Jane to its full potential.

8. Schedulicity

Schedulicity is like your pocket assistant, ready to help you with all your scheduling and booking needs. It empowers you to keep your day organized, get paid on time, find new clients, send marketing messages, and set up your practice in a way that suits you.

In terms of pricing, Schedulicity offers one plan starting at $34.99 a month that includes all of its features for solo practitioners. You can add up to five additional practitioners for $10 per month per provider. If you have seven or more practitioners, you can add them all for $94.99. You also have the option to start with a 14-day free trial to see how its features fit your practice.

What we like about this software solution

In addition to typical booking features, Schedulicity includes:

• Marketing management. Clients will receive booking confirmation messages, appointment reminder messages, and follow-up emails to encourage rebooking and ask for feedback. Plus, you can automate emails for special occasions like birthdays.
• Payment processing. Get paid faster with streamlined payment processing. From appointment checkout to tipping to prepayments to auto-billing, Schedulicity Pay will handle everything. It charges a fee of 2.6% + $0.10 for all transaction types.
• Mobile app. Sync your calendar and client list across devices with Schedulicity’s mobile app. Then, track any information you need while on the go!

What to watch out for

Like other providers on this list, Schedulicity has restrictions when it comes to integrating with other software and customizing functionality. For massage practices, specifically, it doesn’t offer any SOAP notes and includes very few client management features. If you’re just looking for a scheduling app, this provider might work for you, but if you’re looking for something more comprehensive, Schedulicity may be difficult to work with.

9. Power Diary

Power Diary’s massage therapy practice management software provides an array of tools that help you provide a seamless experience for clients and keep them coming back. Designed with health practice professionals in mind, this solution offers the security and flexibility massage therapists need to do their work.

For this provider, plans start at $19 per month for a single practitioner, with a 1000 appointment limit. Its next plan allows unlimited appointments and costs $49 per month. Additional practitioners will cost you another $19 per practitioner monthly. You can also start with the 14-day free trial.

What we like about this software solution

Power Diary’s standout features include:

• Patient CRM. Power Diary includes a patient constituent relationship management system (CRM), fully integrated with the rest of its features. With a patient CRM, you can keep track of key customer information, including insurance, referral details, contact information, and more.
• Reports and analytics. Access the data you need, when you need it through client, financial, and system reports. Filter and group your reports to focus on data that’s most important to your business and export reports to view them in your preferred format.
• Robust integrations. Power Diary integrates with other providers to bring you more functionality, like Stripe, Xero, Physitrack, MailChimp, and more.

What to watch out for

Since Power Diary is built with health professionals in mind, it includes many features and security certifications to ensure its tools comply with relevant rules and regulations. However, for massage therapists who don’t plan to accept health insurance as payment and aren’t providing medical massages, many of these features may not be necessary and may bog your practice down.

10. Appointy

With Appointy, you’ll regain time in your day with efficient business management features, allowing you to focus on what matters the most. This massage therapy software is an easy-to-use appointment scheduler that helps you create personalized experiences to attract more clients.

Appointy offers a free plan that’s perfect for small massage practices or ones that are just starting out. They also offer plans with more features ranging from $29.99 per month to $99.99 per month and have a free 14-day trial so you can check out their solutions. Additionally, if you choose to be billed annually, you will receive discounts on these prices.

What we like about this software solution

Appointy’s features allow you to:

• Increase productivity. With real-time notifications and automatic Google calendar sync, you can take the stress out of managing your practice. Make sure your customers never miss an appointment again with reminder messages and prepayment features. And, offer last-minute deals so you never have an empty appointment slot.
• Attract customers. Meet your customers where they are with a unique website branded to your massage business. Offer deals and discounts, promote your services through social media and email, and collect reviews from satisfied customers.
• Retain customers. Group customers based on key attributes, ensuring that all your messages to them resonate. Store customer history to understand their needs and preferences, ensuring you provide a massage they’ll enjoy.

What to watch out for

Appointy is a flexible scheduling solution that can fit many business types. However, for massage practitioners, this could mean they lack features or customization capabilities to suit your business. Additionally, some users have noted that their integrations with other software providers are lacking.

11. Simple Practice

There’s more to private practice than paperwork, and Simple Practice is ready to help you discover that. It offers everything you need from booking to billing, automating your processes and allowing you to focus on providing the care your clients need.

This software provider offers three plans ranging from $29 a month to $99 a month. It also allows you to purchase add-ons for $15 a month. If these prices seem a little steep, you can sign up for a 30-day free trial to make sure the software is right.

What we like about this software solution

Simple Practice’s standout features include:

• Website builder. Centralize everything you need to run a successful massage practice with a branded website. Personalize your web design with a curated selection of professionally designed themes and offer a mobile-friendly browsing experience to customers who want to book on the go.
• Client portal. Create an all-in-one hub for billing, managing appointments, secure messaging, and more, empowering customers to access and manage their care from a desktop or mobile app.
• Insurance. Simplify insurance claims by creating, submitting, tracking, and reconciling insurance claims all in one place. And, streamline accounting with integrated payment reports for more accurate bookkeeping.

What to watch out for

Simple Practice is primarily an electronic health record (EHR) system, making it a great choice for medical massage professionals. For therapists who don’t focus on medical massages, this software solution may not be necessary for your needs. Additionally, some users find the interface outdated and unintuitive.

12. WellnessLiving

With over 20 million users, WellnessLiving offers dynamic tools to help businesses increase engagement, boost retention, and grow their revenue. From gyms to dance studios to wellness businesses, this provider is equipped to serve all kinds of needs.

In terms of pricing, WellnessLiving has three different plans, which cost $99, $199, and $349 a month, respectively. However, if you pay for four months upfront, you can save 25%. For enterprise-level plans, you’ll need to contact this provider directly.

What we like about this software solution

WellnessLiving will help your massage practice:

• Book and schedule clients. Offer multiple, easy options for booking your services online to secure more clients. You’ll also have access to a customizable booking widget you can embed in key areas, such as your website or Facebook page.

• Run your business. From staff management to client management to advanced reporting, WellnessLiving includes plenty of features to make running your business easier than ever.

• Accelerate your growth. Aside from the usual email and text marketing functions, this provider predicts which clients are at risk of churning. With Isaac AI Assistant, you’ll glean intelligent insights into client behavior so you’ll know how to recapture their interest.

What to watch out for

WellnessLiving can be difficult for new users to navigate, making it challenging for massage therapists who haven’t worked with similar software solutions previously. Furthermore, its pricing is on the high side and it doesn’t offer a free trial, making it a risky investment for most massage practitioners.

13. Cliniko

Cliniko is practice management software for clinics and other health practitioners. If you want to store confidential client records, efficiently manage your schedule, and keep detailed treatment notes, Cliniko is a great option for you.

Pricing for this massage therapy software solution starts at $45 a month and goes up to $395 a month, depending on the number of practitioners who will be using it. Text messages sent from Cliniko cost an additional $0.10 each, and the software is free to try for the first 30 days.

What we like about this software solution

Trusted by healthcare practitioners in over 70 countries, Cliniko boasts these standout features:

• Booking and scheduling. Create custom color-coded appointment types to keep your schedule organized. Easily reschedule appointments and fill in last-minute cancellations with clients from your waitlist.

• Finance management. Easily juggle invoices, payments, expenses, and product inventory with Cliniko. Set up prepayments and generate account statements for clients, and include appointment information directly on invoices so clients know exactly what they’re paying for.

• Business management. For practices with multiple locations, this software solution offers tools to help you stay organized and communicate with staff members in different areas. Plus, there’s no limit on the number of admin staff that can use your Cliniko account—and you can set the right roles with the right permissions so everyone has the access they need.

What to watch out for

Cliniko offers a wide range of features tailored for larger practices or multi-location practices. Massage business owners with only a single location may not find these features useful and may find the higher price makes this software not the right fit for them.

Why use massage therapy software?

While being a massage therapist means that you’ll be alleviating the pain of your clients, you’ll need to address pain points within your practice to perform effective treatments. Some of the areas massage therapy clinics have trouble with include:

• Client communication. Maybe you feel that you’re not clear on what your client wants or what injuries they have. Or, maybe your clients don’t show up on time or have expectations that don’t align with yours. Regardless of the exact miscommunication, poor client communication can result in poor client experiences, which hurts your bottom line.
• Schedule management. Common schedule management issues include overbooking yourself, double-booking an appointment time, and general uncertainty over when your appointments are. And those issues will only worsen as your practice expands and you hire new staff members. All of these can lead to lost clients, as they might view your practice as unprofessional.
• Data organization. There’s a lot of important information that comes with running a massage practice, including client details, financial reports, and appointment records. Keeping this information organized is crucial to keeping your practice running smoothly. If all your data is disorganized, you may struggle with day-to-day processes and big-picture tasks like taxes.
• Acquiring clients. Especially for massage therapists who are just starting a new practice, acquiring clients is a great challenge. Acquiring clients requires marketing and promotion, which many therapists might not have extensive knowledge of.
• Retaining clients. Even after your practice is more established, retaining the clients you secure remains a challenge. Many individuals will make only a single appointment, and recurring clients may suddenly cancel their appointments and choose not to return.

It can be frustrating to come across these challenges without a solution you can count on. Massage therapy software can address these common pain points and fix them by improving your operations. Not only can these solutions streamline your existing processes, but they can also help you acquire new clients and increase your revenue.

7 essential features of massage therapy software

When you begin researching massage therapy software, you might feel overwhelmed by all the options and their unique offerings. To help you identify and narrow down your top picks, consider these seven essential features of massage therapy software:

1. Scheduling and appointments. Make the booking process more convenient for clients with online scheduling features. They’ll be able to see your clinic’s availability, match it to their availability, and book an appointment online with no fuss. On your end, you’ll benefit from an automated system keeping track of your schedule—you’ll know when all your appointments are and won’t have to worry about double-booking again!
2. Digital payment and forms. Allow clients to pay for their appointments ahead of time with a secure digital payments feature. And, save them time by enabling digital forms. That way, they can fill out the necessary forms online and in advance, so they can make appointments conveniently while on the go.
3. Client management. Get ahead with your recurring clients by saving their information with the client management features of massage therapy software. Record their contact details, visit history, preferences, and notes to ensure that they have a great experience during all of their visits.
4. Electronic health records. For clients that have recurring pain or specific treatment needs, maintain secure records to help you customize their massages to their needs. Keep SOAP notes and treatment plans to ensure that all clients get the care and attention they need.
5. Marketing. Getting the word out about your practice is crucial to acquiring new clients. Many massage therapy software solutions have promotional messaging capabilities, including emails and texts. Some solutions allow you to build a custom website personalized to your branding. Others enable promotions and special offers, so you can offer discounts and packages.
6. Automated messaging. Think of how tedious it is to manually send out appointment reminders and confirmations of purchase. Massage therapy software will handle that for you with an automated system that sends such messages to your clients through email, SMS, or both.
7. Data and analytics. The first step to improving your massage therapy practice is to record data and information related to your key performance indicators (KPIs). Massage therapy software will record this information, allowing you to analyze it to get actionable insights into how you can improve your massage therapy practice.

As you consider which massage therapy software solution you want to purchase, weigh the features that align with your practice’s needs most heavily. If you are between two or three top options, research reviews from third-party sources to get objective observations. Or, schedule a trial period before diving in.

Additional resources

Regardless of your clinic’s size or clientele, massage therapy software is a scalable solution that can greatly enhance your practice. While migrating to a whole new software solution may seem like a daunting task, the benefits well outweigh the downsides. So don’t hesitate and start looking for your perfect provider today!

If you’d like to learn more about running a massage therapy business, check out these resources:

• Marketing Massage Therapy: 7 Effective Techniques to Explore — It’s not enough to just offer great massages. You must also put effort into marketing your services. Learn more in this guide.
• SOAP Notes for Massage: A Complete Guide + Free Template — What are SOAP notes? How can you use them for massage? We’ll answer those questions and more here.
• A Guide to Massage Billing: Insurance Codes for Therapists — Interested in accepting health insurance for massage billing purposes? Discover everything you should keep in mind as you start the process.