25 Instagram Reel Ideas for Massage Therapists

Are you feeling overwhelmed by the thought of constantly coming up with fresh content for your Instagram account? It can definitely feel like a lot to handle when you’re busy running your massage therapy practice. But don’t worry; we’ve got your back!
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At MassageBook, we understand the importance of staying relevant on social media and growing your following. That’s why we’ve compiled a list of 25 topic ideas to inspire your next Instagram Reel. And the best part? You can borrow, steal, and share these ideas with all your practitioner friends.

From showcasing your space and highlighting your team members to teaching and demonstrating massage techniques, these ideas will help you keep your content fresh and engaging.

And if you post a new reel every few days using these ideas, you’ll have close to 3 months of content. So let’s jump in and get filming!

  1. Try an FAQ series
    • What does a massage cost?
    • What credentials do you have?
    • Where are you located?
    • What do I need to know for my first-ever massage?
  2. What not to do at your next massage
  3. Technique highlight: Swedish massage
  4. Technique highlight: Deep tissue massage
  5. Technique highlight: reflexology (or something specific you offer)
  6. Technique highlight: Thai massage (or something specific you offer)
  7. Spotlight someone on your team
  8. Teach a breathing technique for relaxation
  9. Explain the importance of aromatherapy and highlight your favorite scents
  10. Give a tour of your space
  11. Teach how to stretch your neck
  12. Correct posture for a better back
  13. Stretches you can do at work
  14. Your morning routine
  15. Highlight a study or article you find interesting
  16. Showcase what you’re loving lately: your favorite book, TV show, or movie
  17. Spotlight your favorite sounds or tunes you use to relax (or in the room)
  18. How you use a self-care routine to recharge after a long day at work
  19. Explain an upcoming promotion
  20. Explain your membership offering (and use a link to sign up)
  21. Show your favorite yoga poses or bedtime routine
  22. Tease an upcoming event in your area
  23. Spotlight a small business you’d love to partner with
  24. Film your favorite clients giving a testimonial about your services
  25. Demonstrate a technique on a client (with permission, of course)

But before you get started…

Did you know MassageBook can help convert your Instagram visitors into paying clients? Our seamless integration makes adding online scheduling to your social media business pages easy.

Magic? Nah. It’s just one of many handy tools we provide to help you grow!

👉 Take a closer look now

Amber Ludeman
Article by
Amber Ludeman

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